Our
minds were ablaze with childhood nostalgia at Night Festival 2012. It was a
surreal experience, walking into the Great Singapore Souvenirs (GSS) collection. It was like walking down memory lane. Personal memories of playtime at primary school,
my grandparents’ shophouse on Pasir
Panjang Road … flooded my mind.
At
this National Day showcase, Bak Chang, 5 Stones, Nonya Kuehs and shophouses etc.
were memoralised into contemporary design. What reality left behind was served into the spotlight, and back into our everyday lives.
For
us, what really triggered the nostalgia was the Good Morning Towel dished up in
gold threads; upgraded to symbolise the improved quality of life in Singapore,
not unlike Kampong Punggol being remade into a waterfront town.
I
remember the Good Morning Towel from my childhood – on the bamboo clothes poles
in my neighbours’ backyards, draped over Ah
Pa ’s shoulders at the barbershop,
atop the bamboo steamers at my favourite dim sum stall... Nenek too had a
particular fondness for these white cotton towels. It was a mainstay in our
kitchen. And it never missed a family dinner.
Perhaps
in the beginning, the only towels available were Good Morning Towels so they
have now become a habit born of our heritage. Or perhaps the stark white
colour is a useful indicator of hygiene. I like to think its the bold red greeting
that instantly warms its bearer to anyone – the rickshaw rider and his
passenger or the barber and my father. A secret code between strangers.
In any case, I started to notice
that the Good Morning Towel is still being used everywhere. It is in the
office pantry, on the coffee grinders in the Toastbox outlet downstairs of my
office and over the counters of my beloved Sago Lane egg tart store. In fact, Matt
and I spotted it at the Nepalese café in Toa Payoh he frequents. The Good
Morning Towel has really transcended cultures and generations in our society.
It was only natural then, when
I found out about the Heritage Blog Competition, and reflected on what “Singapore
heritage” means to me, I almost immediately thought of the Good Morning Towel
and ting ting ting! The idea for our little project came about almost instinctively.
What
project? You may ask. Well, we set out to brand our heritage with the Good
Morning Towel! We started with where we remembered the Good Morning Towel to be,
and stamped those places with the Good Morning Towel – the stamp of our own
brand of heritage.
The Good Morning Towel cleaned marbled table tops in kopitiams, wiped the sweat off the brows of trishaw riders, dusted the shelves of our good ol’ minimarts and kept the ice-box of the ice-cream uncle’s mobile cart dry.
The Good Morning Towel cleaned marbled table tops in kopitiams, wiped the sweat off the brows of trishaw riders, dusted the shelves of our good ol’ minimarts and kept the ice-box of the ice-cream uncle’s mobile cart dry.
The
Good Morning Towel had always been just there,
along with our friends and family. It was at our dim sum breakfasts and the
roadside barber where I watched and waited for my father. It laid watching over
my favourite kuehs prepared by the
nonyas in Joo Chiat. It was also at the temple my family visited during Qing
Ming to pay our respects to our ancestors.
Even
on Channel 8 dramas, on the shoulders of samsui women in the 1980s drama “红头巾”, (Samsui Women), the unassuming towel was the
preferred prop, used alongside tin cups, in reenacting scenes from our
heritage. Across the causeway, the Good Morning Towel is paid tribute to
in its own solo number in Broadway Parodies Lagi Lah!; a clear sign that it is
a ubiquitous symbol of the Straits Chinese.
We
also sought to brand other images outside of our Straits Chinese heritage. We
laid the Good Morning Towel at our favourite prata store and the neighbourhood
mosque. It was our small way of acknowledging what makes Singapore , well, Singapore . It really struck me,
when I was in Sydney ,
hungry, cold, craving for prata only to find that it costs AUD9 for three small
squares. I felt then, more than ever, how much I have taken for granted our
multi-racial heritage. In Singapore ,
prata is part of our staple diet. Elsewhere, it is an exotic culinary
experience.
And
it is in a localized German street stall that we sought to reconnect using the
Good Morning Towel; at Erich’s Wuerstelstand on Smith Street where we munched on
currywurst. Like how Erich is trying to connect his culture with ours, we
are adamant the Good Morning Towel features when we try out his, and our
changing street food scene.
While
on our branding campaign, we came across living scenes unchanged from before. Like
a place stuck in time, the Buddha
Tooth Relic
Temple still hosts retired
men and their games of Chinese chess.
Time
moves forwards, memory in the other direction. In the backalleys of Kembangan,
state of the art condominium developments tower over old shophouses and five
foot ways. At Clarke Quay, bumboats no longer deliver sacks of rice to godowns,
but ferry tourists to admire the spectacular waterfront with its skyscrapers.
At
the end of our day, and much to our delight, we also found old toys like tikam tikam and pick-up-stix at the Singapore Heritage Center. These served as
sources of innocent joy common to both our parents and us. Like these old toys
repackaged as mementoes, the Good Morning Towel has also been repackaged by Goods
of Desire. we found it transformed into boxer briefs, floor mats, eye masks
etc. – clearly, this towel of humble beginnings is keeping up with the changing
times, and finding new ways to stay in the modern household; and not unlike the
beloved place we call home – Singapore.